MARKETING COMMUNICATIONS
Getting Your Message Across
Communication is all about getting your message across to your
target audience at the right time and with the correct positioning.
We take a personal interest in each of our clients, their products,
services and exact position in the market, and what their key objectives
are. We will go the extra mile to analyze your company’s communication
needs; develop strategies to target the right audience; and work
synergistically with your corporate and business objectives to implement
and achieve creative and cost-effective marketing solutions.
No one understands better than Corporate
Media Services of using the right medium to inform, persuade
and motivate the behaviour of your target audience. Our well-written
articles and press releases, focused media and public distribution,
and expert story pitching combine effectively to achieve positive
results for our clients. As cross-cultural communications specialists,
we will ensure that even if global corporate messages remain the
same, the appropriate communication systems are employed for maximum
effectiveness.
PUBLIC, MEDIA AND EMPLOYEE RELATIONS
Maintaining Your Corporate Position
As public relations professionals, it is our job to interpret your
strategic marketing plans and determine the proper publicity efforts
to communicate consistent, key messages to your target audience
in an effective, engaging and creative manner. Using our capabilities
to build and cultivate relationships with the appropriate media
channels, we will increase your visibility through strategic media
management. As each product and service has its unique functionality,
we will assist you in identifying key strengths and work with those
to maximize your media potential. With our unique blend of media
and consultancy experience, meticulous execution and finesse, we
are well positioned to transform our corporate objectives into reality.
We will work hand in hand with you to develop:
• public and media relations strategies
• publicity campaigns
• press releases and media kits
• by-lined articles
• special event-marketing programs
We also provide other media-related services such as Media Training,
Crisis Communication/Issues Management and Employee Communications.
EVENT MANAGEMENT
Creating a Network of Opportunities
Corporate Media Services is well versed
in coordinating local, regional and international conferences and
special events. Such events serve to provide a networking platform
for specific clients and their target audience in terms of communicating
new business or industry developments and setting the stage for
potential business opportunities. Our experienced and energetic
team of event organizers will supervise and manage every detail
of your conference or event. We will work closely with you from
the initial concept right through to on-site management; from developing
the program to designing the collaterals, to providing creative
solutions and ensuring that your event runs successfully and within
budget. We will stay on top of things with meticulous attention
to detail.
Leave the planning to us – we will take care of:
• venue sourcing and booking
• selection of meeting package (food and beverage)
• accommodation and transportation
• speaker coordination and delegate registration
• invitations, entertainment and tours
• event marketing and public relations
• collateral design and printing
• promotional gifts
CONCEPTUAL GRAPHIC DESIGN
A Visual Impact Makes a Strong Statement
Corporate Media Services has a complete
in-house graphic design studio specializing in corporate identity,
logo design, packaging, brochures, pamphlets, newsletters, posters,
magazines and books. From conceptualization to graphic design and
illustration, copywriting, content organization and layout, we have
the talent to produce and transform visuals into amazing, award-winning
artwork to reinforce your image and messages, adding value to your
business and allowing you to stand out among your competitors.
Cutting-edge technology, attention-grabbing design and clever copywriting
are all characteristics that mark our collaterals, no matter how
small or large in scale they may be.
STRATEGIC COPYWRITING
Sharp, Concise and To the Point
To effectively communicate your business messages, you need a team
of writers, specializing in different genres, to understand your
objectives, target audience, and how best to translate concepts
into well-written, designed and printed collaterals. Our copywriters
have considerable experience in succinctly getting to the core of
what makes a good copy and in helping to clarify key messages, as
well as getting the information published. Our portfolio includes:
• business and corporate brochures
• flyers and pamphlets
• advertisement copy and advertorials
• annual reports
• news releases, speeches and fact sheets
• features articles for target magazines and newspapers
• cookbooks, magazines and educational books
• strategic business and marketing plans
• websites and more…..
CONTRACT PUBLISHING
Total Project Management, From Concept
to Delivery
With a well-known team of writers, editors, designers and a creative
director with extensive experience in publishing, contract publishing
with Corporate Media Services will
assure you of a professional product, written and managed with flair
and expertise that is invaluable. With the ability to understand
the publishing industry and keen foresight to avoid fatal publishing
mistakes, the team at Corporate Media Services
will manage your publication from concept to editorial line-up,
writing, editing, proof-reading, design, layout, colour management,
colour separation, print checks and final delivery. We will work
closely with you to develop an editorial line-up that best enhances
the corporate messages and objectives you want to achieve. With
a network of reliable writers, photographers and image banks across
the world, your publication – no matter what the size or budget
– will benefit tremendously from the resources available to
us.
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